Subject: [Search for Bianca] Classified ad campaign basically in place
From: Jeffrey Gill
Date: Wed, 19 Mar 2008 23:34:42 -0400
To: undisclosed-recipients

Dear friends in the Search for Bianca,

It was December when I last sent a newsletter to the email list. While announcing the conclusion of the Claudia Bella chapter of the search, I mentioned that I intended to send out the next newsletter when I felt the long term classified ad campaign I had proposed had fallen into place. With all the hardships this winter has brought to New England, from the merciless weather to soaring energy prices and hyperinflation, I'm about two months late in my follow up. But it has also taken some additional time for the classified ad campaign to take shape and it is still in a state of evolution, as I'm sure it will continue to be.

The following is a list of publications and web sites where classifieds promoting the search have run or are currently running. As it turns out, most of the outlets are on line only:

Publications targeted to Brazil:

Classificados Brasil - I first used this publication in May and June of last year when I was trying to locate the model I had discovered (who of course, turned out to be Claudia). I refer to the company behind it as "the Craig's List of South America" and they obviously have the heaviest web traffic of any publication I am currently using that specifically targets Brazil. The current ad has been running since shortly after my last newsletter. A week or two after it began, a lady from Rio named Anna wrote to me mentioning that the Portuguese I was using appeared to be coming primarily from an Internet translation. She offered to provide a real native translation, and she also ended up doing one or two other brief translation tasks for me, for which I am very grateful.

As it turns out, the ad in Classificados Brasil is the only one I've been able to place so far that actually costs something... a whopping 4 U.S. dollars per month, in fact. After the high rolling expenses I amassed in the wake of last year's developments, it's a relief to know that the search is currently costing me only $4 per month.

Que Barato! - This had looked to be a good on line classified publication for Brazil. But the ad was pulled after 71 views because I violated some "term of use." I resubmitted the ad to them directly asking their judgment as to proper category and how to comply with their terms. But lacking a reply, and the difficulty of reading a very long "terms of use" statement in Portuguese, I recently resubmitted it to see how long it will last. 

Redeparede - Another on line classified publication for all of Brazil that can be pinpointed by city. My biggest problem with Redeparede is attempting to fit into one of their categories. With most publications, I have had the smoothest run in the "miscellaneous" designation ("Diversos" in Portuguese). But Redeparede and Que Barato lack one. I actually tried their adult category, but I was advised a few days later that it didn't belong there. I may decide to try again in their "dating" category where you can actually create a new subcategory. I thought I would create one called "Lost Love/Missed Connections." But when I gave the ad another shot a few days ago, I could not change the category.

Craig's List, Rio de Janeiro Porthole - A year or two ago, many of the foreign portholes that Craig's List set up seemed to have little activity. That was certainly the case for Rio de Janeiro. But recently there seems to be more activity with new ads showing up daily and many of them in Portuguese. So I submitted one for the "missed connections" category under personals. Yes, there is still far less activity in this Craig's List porthole than there is for a major American city. But they make it up to you by keeping the ad available for 45 days instead of the mere 7 you get in Boston. My ad is in Portuguese with English translation at the end.  

Publications targeted to Brazilian immigrants in New England:

Tá Ná Mão - Old tried and true. The largest classified publication in the region for Brazilian immigrants. My short copy runs in both the print and on line versions. I have to resubmit the ad every 15 days to make each edition, but the process is quick and easy. And... it's free.

Metropolitan Brazil News - A publication based in Malden that I have seen on newsstands in Framingham. Like Tá Ná Mão, I have to renew the ad every 15 days, but they notify me when the ad has expired and been removed. It's an easy account to maintain. However I still haven't determined for sure whether the ad reaches the print edition. I tend to think it doesn't because there is no word limit and the total number of classifieds running on line is rather small.

Craig's List, Boston Porthole - This ad is basically the same as the one in the Rio porthole but with the languages reversed. It only runs for seven days at a shot and I am currently renewing it only once a month. But as all of us in the States know, the exposure you get on Craig's List is staggering. And it's free, no less. One lady who read the ad suggested I try a service called MyPersonalTracker.com. Apparently, if they don't find who you are looking for, you pay nothing, but if you confirm that they have, the charge is only $97. Having been down that route before, with nothing but the sparse details we have had to work with over the past 3 1/2 years, it's going to take a lot more than a $97 effort to find Bianca through public records. As those of you who have been familiar with this search from the beginning realize, she is not going to be found by filling in a form. You have to think outside the box and look at the situations and geography of her life in 2004 and find someone who knew her, or find a current friend or family member in Rio who knew the circumstances of her life in 2004. Nevertheless, I plan to finally submit my case to this company. It shouldn't take long once I get the chance to do it.

Now, anyone familiar with print and on-line Brazilian media - both locally and in Rio - is probably asking the question, "What about the 'big guns'?" In Massachusetts, what about the Brazilian Times, another publication where I have advertised in the past? How about the big Rio dailies such as O Globo and their on-line ZAP classifieds, and O Día and their on line classifieds? As for the Brazilian Times, there is no mention of them carrying classifieds in their on line version. The advertising I purchased from them in 2006 was display advertising and it cost $100 a pop. I simply cannot afford that price now. As for the on line versions of the big Rio daily newspapers, their on-line rates are actually very reasonable. In fact, they are the same as Classificados Brasil - $4 U.S. per month. Classifieds in the print versions are considerably more - around $55 U.S. for 17 or 18 words run one time. But here is the problem with the Rio dailies: The program on their servers that handles classified ad submissions can only accept ads from legal residents of Brazil. If you do not have a valid Brazilian tax ID number, the forms will not allow you to submit the ad. When I was finally able to take this problem to customer service through live chat, O Globo confirmed that their system is not set up at this time to accept ads from people living outside Brazil. Of course, a Brazilian resident on this email list or elsewhere could come forward and offer to submit an ad locally on my behalf. Considering how financially strung out I am right now, I can only handle the on line versions. But baring an offer like that, which could take some time to set up, I have to consider the classified campaign pretty much set.

As for things on the personal side, on a Sunday afternoon back in January I discovered just how much I can still be touched by this whole situation and its history. For several hours on that day, it just seemed natural to collect all of my various non-electronic souvenirs of the search and organize them into several large clasp envelopes. In essence, I was picking up where I had left off on the last Sunday of February 2007 - the day I stopped in my tracks realizing just how much that Rio de Janeiro porn model looked like Bianca. Apparently there was just enough distance at this point from the end of the Claudia Bella chapter, combined with how vividly the souvenirs rekindled memories of late 2004, 2005, and 2006. I found it difficult to keep my eyes dry through much of the rest of my task.

This newsletter will most likely be the last for the foreseeable future. As time goes on, the classified campaign may drop certain publications and add others. I may also receive suggestions worth trying. But such developments will not warrant another newsletter. Only a significant breakthrough will make any more necessary. If months go by and you are curious as to how the search is doing, simply visit the web site. I will list incidental updates with the ad campaign on the home page. Also, I have begun a feature at the bottom of that page where I briefly look at the current month in search history. It takes discipline to review the search at the beginning of each month and write this summary. But I am always happy with the results and glad I devoted the time. Often I am able to reveal information that was too sensitive to reveal at the time it was happening. It has certainly been a beneficial monthly exercise.

As always, I thank all of you for your interest and support and offer my best wishes.

Sincerely,

Jeff      
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